Volume 1, issue 1, July 1997

16 articles in this issue

The Reputational Landscape

Authors
- C J Fombrun
- C B M van Riel
- Content type: Paper
- Published: 01 July 1997
- Pages: 5 - 13
Part I: Corporate Reputation as a Strategic Asset: Meeting Society's Changing Expectations

Authors
- Karen de Segundo
- Content type: Paper
- Published: 01 July 1997
- Pages: 15 - 19
Part I: Corporate Reputation as a Strategic Asset: Corporate Reputation and the Bottom Line

Authors
- Chajet Clive
- Content type: Paper
- Published: 01 July 1997
- Pages: 19 - 23
Part II: Where Do Reputations Come From?: Theory Development and the Study of Corporate Reputation

Authors
- David A Whetten
- Content type: Paper
- Published: 01 July 1997
- Pages: 25 - 34
Part II: Where Do Reputations Come From?: Corporate Associations in Marketing and Consumer Research: A Review

Authors
- Tom J Brown
- Edwin L Cox
- Content type: Paper
- Published: 01 July 1997
- Pages: 34 - 38
Part II: Where Do Reputations Come From?: Social and Environmental Rating of Companies

Authors
- Alice Tepper Marlin
- Content type: Paper
- Published: 01 July 1997
- Pages: 39 - 43
Part II: Where Do Reputations Come From?: The Social Performance Uncertainty Principle

Authors
- Andrew King
- Content type: Paper
- Published: 01 July 1997
- Pages: 43 - 46
Part III: Measuring and Valuing Reputations: Quantifying Brand Values

Authors
- Kurt Badenhausen
- Content type: Paper
- Published: 01 July 1997
- Pages: 47 - 51
Part III: Measuring and Valuing Reputations: Leveraging Corporate Equity

Authors
- Leslie Gaines-Ross
- Content type: Paper
- Published: 01 July 1997
- Pages: 51 - 56
Part III: Measuring and Valuing Reputations: ROI: Calculating Advertising's Impact on Stock Price

Authors
- James R Gregory
- Content type: Paper
- Published: 01 July 1997
- Pages: 56 - 60
Part IV: How Do Reputations Affect Corporate Performance?: The Value of Corporate Reputation: Evidence from the Equity Markets

Authors (first, second and last of 4)
- Rajendra K Srivastava
- Thomas H McInish
- Anthony J Capraro
- Content type: Paper
- Published: 01 July 1997
- Pages: 61 - 68
Part IV: How Do Reputations Affect Corporate Performance?: The Effect of Financial and Media Reputations on Performance

Authors
- David L Deephouse
- Content type: Paper
- Published: 01 July 1997
- Pages: 68 - 72
Part IV: How Do Reputations Affect Corporate Performance?: The Value of a Firm's Corporate Reputation: How Reputation Helps Attain and Sustain Superior Profitability

Authors
- Peter W Roberts
- Grahame R Dowling
- Content type: Paper
- Published: 01 July 1997
- Pages: 72 - 76
Part IV: How Do Reputations Affect Corporate Performance?: Stock Market Valuation of Reputation for Corporate Social Performance

Authors
- Brad Brown
- Content type: Paper
- Published: 01 July 1997
- Pages: 76 - 80
Part IV: How Do Reputations Affect Corporate Performance?: Sustainable Competitive Advantage and Firm Performance: The Role of Intangible Resources

Authors
- G Steven McMillan
- Maheshkumar P Joshi
- Content type: Paper
- Published: 01 July 1997
- Pages: 81 - 85
Part IV: How Do Reputations Affect Corporate Performance?: Has the Influence of Financial Performance on Reputation Measures Been Overstated?

Authors
- Anthony J Capraro
- Rajendra K Srivastava
- Content type: Paper
- Published: 01 July 1997
- Pages: 86 - 92

Volume 1, issue 1, July 1997

The Reputational Landscape

Part I: Corporate Reputation as a Strategic Asset: Meeting Society's Changing Expectations

Part I: Corporate Reputation as a Strategic Asset: Corporate Reputation and the Bottom Line

Part II: Where Do Reputations Come From?: Theory Development and the Study of Corporate Reputation

Part II: Where Do Reputations Come From?: Corporate Associations in Marketing and Consumer Research: A Review

Part II: Where Do Reputations Come From?: Social and Environmental Rating of Companies

Part II: Where Do Reputations Come From?: The Social Performance Uncertainty Principle

Part III: Measuring and Valuing Reputations: Quantifying Brand Values

Part III: Measuring and Valuing Reputations: Leveraging Corporate Equity

Part III: Measuring and Valuing Reputations: ROI: Calculating Advertising's Impact on Stock Price

Part IV: How Do Reputations Affect Corporate Performance?: The Value of Corporate Reputation: Evidence from the Equity Markets

Part IV: How Do Reputations Affect Corporate Performance?: The Effect of Financial and Media Reputations on Performance

Part IV: How Do Reputations Affect Corporate Performance?: The Value of a Firm's Corporate Reputation: How Reputation Helps Attain and Sustain Superior Profitability

Part IV: How Do Reputations Affect Corporate Performance?: Stock Market Valuation of Reputation for Corporate Social Performance

Part IV: How Do Reputations Affect Corporate Performance?: Sustainable Competitive Advantage and Firm Performance: The Role of Intangible Resources

Part IV: How Do Reputations Affect Corporate Performance?: Has the Influence of Financial Performance on Reputation Measures Been Overstated?

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Volume 1, issue 1, July 1997

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