Journal cover

Journal of Marketing Analytics

Volume 7, issue 4, December 2019

5 articles in this issue

Strength in diversity: methods and analytics

Authors
- Maria Petrescu
- Anjala S. Krishen
- Content type: Editorial
- Published: 05 November 2019
- Pages: 203 - 204
Customer relationship management technology: bridging the gap between marketing education and practice

Authors
- Dana E. Harrison
- Haya Ajjan
- Content type: Original Article
- Published: 19 October 2019
- Pages: 205 - 219
The digital self and customer loyalty: from theory to virtual reality

Authors
- Jared Bischoff
- Orie Berezan
- Lorenzo Scardicchio
- Content type: Original Article
- Published: 05 November 2019
- Pages: 220 - 233
Using a two-part mixed-effects model for understanding daily, individual-level media behavior

Authors (first, second and last of 4)
- Shelley A. Blozis
- Ricardo Villarreal
- Nicholas Imparato
- Content type: Original Article
- Published: 24 September 2019
- Pages: 234 - 250
Interpris: intuitive qualitative data analysis

Authors
- Maria Petrescu
- John Gironda
- Content type: Software Review
- Published: 27 May 2019
- Pages: 251 - 252