Journal cover

Journal of Marketing Analytics

Volume 4, issue 4, December 2016

5 articles in this issue

US elections: How could predictions be so wrong?

Authors
- Tom Breur
- Content type: Editorial
- Published: 01 December 2016
- Pages: 125 - 134
Studying product diffusion based on market coverage

Authors (first, second and last of 4)
- Adarsh Anand
- Mohini Agarwal
- A. H. S. Garmabaki
- Content type: Original Paper
- Published: 28 October 2016
- Pages: 135 - 146
Observations on latent need revelation through problem detection analysis

Authors
- Stuart Van Auken
- Content type: Original Article
- Published: 01 December 2016
- Pages: 147 - 158
Identifying new segments from a global branding perspective: a three-country study

Authors
- Maria Palazzo
- Agostino Vollero
- Alfonso Siano
- Content type: Original Article
- Published: 01 December 2016
- Pages: 159 - 171
Assessing customer retention in B2C electronic commerce: an empirical study

Authors
- Eugenia Y. Huang
- Chia-jung Tsui
- Content type: Original Article
- Published: 01 December 2016
- Pages: 172 - 185