Volume 3, issue 1, March 2015

4 articles in this issue

Big data and the internet of things

Authors
- Tom Breur
- Content type: Editorial
- Published: 11 August 2015
- Pages: 1 - 4
Big data and the future of knowledge production in marketing research: Ethics, digital traces, and abductive reasoning

Authors
- Mathieu Alemany Oliver
- Jean- Sébastien Vayre
- Content type: Original Article
- Published: 02 March 2015
- Pages: 5 - 13
A decision-analysis approach to optimize marketing information-system configurations under uncertainty

Authors
- Ganesan Shankaranarayanan
- Adir Even
- Paul D Berger
- Content type: Original Article
- Published: 22 June 2015
- Pages: 14 - 37
From consumer panels to big data: An overview on marketing data development

Authors
- Stuart Van Auken
- Content type: Original Article
- Published: 01 June 2015
- Pages: 38 - 45