Volume 10, issue 2, June 2022

Special Issue: Digitalization and Its Impact on Contemporary Marketing Strategies and Practices

Issue editors

Tat Huei Cham
Jun Hwa Cheah
Mumtaz Ali Memon
Kim Shyan Fam
Józsa László

7 articles in this issue

Digitalization and its impact on contemporary marketing strategies and practices

Authors (first, second and last of 5)
- Tat-Huei Cham
- Jun-Hwa Cheah
- Józsa László
- Content type: Guest Editorial
- Published: 20 April 2022
- Pages: 103 - 105
Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework

Authors
- Matthew D. Vollrath
- Salvador G. Villegas
- Content type: Original Article
- Open Access
- Published: 08 January 2021
- Pages: 106 - 113
How does social media marketing enhance brand loyalty? Identifying mediators relevant to the cinema context

Authors (first, second and last of 5)
- Wong Foong Yee
- Siew Imm Ng
- Thanuja Rathakrishnan
- Content type: Original Article
- Published: 07 April 2021
- Pages: 114 - 130
The moderating effect of influencer on the causal map of mutual information, coproducer and customer value: a thematic analysis of messages posted by brand communities

Authors
- Intaka Piriyakul
- Rapepun Piriyakul
- Content type: Original Article
- Published: 06 August 2021
- Pages: 131 - 144
The influence of social media eWOM information on purchase intention

Authors
- Choi-Meng Leong
- Alexa Min-Wei Loi
- Steve Woon
- Content type: Original Article
- Published: 21 August 2021
- Pages: 145 - 157
Trends and patterns in digital marketing research: bibliometric analysis

Authors (first, second and last of 6)
- Zahra Ghorbani
- Sanaz Kargaran
- Nader Ale Ebrahim
- Content type: Original Article
- Published: 12 August 2021
- Pages: 158 - 172
Consumer communications and current events: a cross-cultural study of the change in consumer response to company social media posts due to the COVID-19 pandemic

Authors
- Jia Li
- Rachel McCrary
- Content type: Original Article
- Published: 09 November 2021
- Pages: 173 - 183

Volume 10, issue 2, June 2022

Special Issue: Digitalization and Its Impact on Contemporary Marketing Strategies and Practices

Digitalization and its impact on contemporary marketing strategies and practices

Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework

How does social media marketing enhance brand loyalty? Identifying mediators relevant to the cinema context

The moderating effect of influencer on the causal map of mutual information, coproducer and customer value: a thematic analysis of messages posted by brand communities

The influence of social media eWOM information on purchase intention

Trends and patterns in digital marketing research: bibliometric analysis

Consumer communications and current events: a cross-cultural study of the change in consumer response to company social media posts due to the COVID-19 pandemic

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Volume 10, issue 2, June 2022

Special Issue: Digitalization and Its Impact on Contemporary Marketing Strategies and Practices

Digitalization and its impact on contemporary marketing strategies and practices

Authors (first, second and last of 5)

Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework

Authors

How does social media marketing enhance brand loyalty? Identifying mediators relevant to the cinema context

Authors (first, second and last of 5)

The moderating effect of influencer on the causal map of mutual information, coproducer and customer value: a thematic analysis of messages posted by brand communities

Authors

The influence of social media eWOM information on purchase intention

Authors

Trends and patterns in digital marketing research: bibliometric analysis

Authors (first, second and last of 6)

Consumer communications and current events: a cross-cultural study of the change in consumer response to company social media posts due to the COVID-19 pandemic

Authors

For authors

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