Journal cover

Journal of Marketing Analytics

Volume 1, issue 3, August 2013

6 articles in this issue

What factors influence millennials to like brand pages?

Authors
- Alexander Muk
- Content type: Original Article
- Published: 01 August 2013
- Pages: 127 - 137
Investigating consumers’ online purchasing behavior: Single-brand e-retailers versus multi-brand e-retailers

Authors
- Arash Rahnamaee
- Paul D Berger
- Content type: Original Article
- Published: 01 August 2013
- Pages: 138 - 148
Consumers’ purchase intention of an automobile in Malaysia

Authors
- Wong Ming Wong
- Content type: Original Article
- Published: 01 August 2013
- Pages: 149 - 155
Portfolio optimization and performance evaluation: An application to a customer portfolio

Authors
- Hans Jørn Juhl
- Michael Christensen
- Content type: Original Article
- Published: 01 August 2013
- Pages: 156 - 173
Assessing prime-time for geotargeting with mobile big data

Authors (first, second and last of 4)
- Syagnik Banerjee
- Vijay Viswanathan
- Hao Ying
- Content type: Original Article
- Published: 01 August 2013
- Pages: 174 - 183
Predictive analytics: The power to predict who will click, buy, lie, or die

Authors
- Richard Boire
- Content type: Book Review
- Published: 01 August 2013
- Pages: 184 - 185