Online first articles
Articles not assigned to an issue 80 articles
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How did consumers retail purchasing expectations and behaviour switch due to the COVID-19 pandemic?
Authors (first, second and last of 4)
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Navigating airline disruptions with strategic pilot planning: an optimization approach for long-term workforce efficiency and service quality
Authors (first, second and last of 5)
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Deciphering the influence of compatibility, trust, and perceived enjoyment on intention to use digital payments
Authors (first, second and last of 5)
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Vertiport ventures: assessing operational feasibility for eVTOL integration in São Paulo’s helipad and heliport infrastructure
Authors (first, second and last of 4)
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Unveiling the power of video sentiment analysis for predicting advertising effectiveness: exploratory research on femvertising
Authors (first, second and last of 6)
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Effects of perceived situational factors on plastic packaging waste recycling behavior through environmental attitude
Authors (first, second and last of 6)
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Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial
Authors (first, second and last of 4)
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Economic contractions and effectiveness of marketing activities: a case from the automotive industry
Authors (first, second and last of 6)
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Can I be a sportsperson and a worker? Analytics on athlete and coach dual careers
Authors (first, second and last of 4)
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Deepening big data sustainable value creation: insights using IPMA, NCA, and cIPMA
Authors (first, second and last of 4)
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The use of generative AI in research: a production management case study from the aviation industry
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Not your fault, but your responsibility: worsened consumer sentiment on work-from-home products
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The impact of ambidextrous traditional and contemporary data analytics on marketing innovation
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The relationship between the quality of big data marketing analytics and marketing agility of firms: the impact of the decision-making role
Authors (first, second and last of 4)
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Integrating the customer equity and brand equity approaches to the financial value of marketing
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A new approach to understanding involvement: linking involvement to the memorability of experience
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What postpones degree completion? Discovering key predictors of undergraduate degree completion through explainable artificial intelligence (XAI)
Authors (first, second and last of 5)
