Volume 7, issue 2, June 2019

7 articles in this issue

Data-driven decision making: implementing analytics to transform academic culture

Authors
- Anjala S. Krishen
- Maria Petrescu
- Content type: Editorial
- Published: 09 May 2019
- Pages: 51 - 53
Process control for monitoring customer engagement

Authors (first, second and last of 4)
- Edward C. Malthouse
- Wei-Lin Wang
- Tom Collinger
- Content type: Original Article
- Published: 17 May 2019
- Pages: 54 - 63
The communication role of social media in social marketing: a study of the community sustainability knowledge dissemination on LinkedIn and Twitter

Authors (first, second and last of 4)
- Lei Huang
- Amelia Clarke
- Wen Tian
- Content type: Original Article
- Published: 14 May 2019
- Pages: 64 - 75
Loyalty management in durable consumer goods: trends in the influence of recommendation intention on repurchase intention by time after purchase

Authors
- Takumi Kato
- Content type: Original Article
- Published: 29 April 2019
- Pages: 76 - 83
Review of a proposed methodology for bibliometric and visualization analyses for organizations: application to the collaboration economy

Authors
- Myriam Ertz
- Sébastien Leblanc-Proulx
- Content type: Original Article
- Published: 09 May 2019
- Pages: 84 - 93
A scale for testing of knowledge on the effective marketing research processes: multiple-group confirmatory (MGCFA) and multiple indicators-multiple causes (MIMIC) approach

Authors
- Piotr Tarka
- Content type: Original Article
- Published: 04 April 2019
- Pages: 94 - 121
New paths for marketing relevance: a review of marketing and humanity

Authors
- Andrew M. Baker
- Content type: Book Review
- Published: 27 March 2019
- Pages: 122 - 124

Volume 7, issue 2, June 2019

Data-driven decision making: implementing analytics to transform academic culture

Process control for monitoring customer engagement

The communication role of social media in social marketing: a study of the community sustainability knowledge dissemination on LinkedIn and Twitter

Loyalty management in durable consumer goods: trends in the influence of recommendation intention on repurchase intention by time after purchase

Review of a proposed methodology for bibliometric and visualization analyses for organizations: application to the collaboration economy

A scale for testing of knowledge on the effective marketing research processes: multiple-group confirmatory (MGCFA) and multiple indicators-multiple causes (MIMIC) approach

New paths for marketing relevance: a review of marketing and humanity

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Volume 7, issue 2, June 2019

Data-driven decision making: implementing analytics to transform academic culture

Authors

Process control for monitoring customer engagement

Authors (first, second and last of 4)

The communication role of social media in social marketing: a study of the community sustainability knowledge dissemination on LinkedIn and Twitter

Authors (first, second and last of 4)

Loyalty management in durable consumer goods: trends in the influence of recommendation intention on repurchase intention by time after purchase

Authors

Review of a proposed methodology for bibliometric and visualization analyses for organizations: application to the collaboration economy

Authors

A scale for testing of knowledge on the effective marketing research processes: multiple-group confirmatory (MGCFA) and multiple indicators-multiple causes (MIMIC) approach

Authors

New paths for marketing relevance: a review of marketing and humanity

Authors

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