Celebrity endorsements in emerging markets: Align endorsers with brands or with consumers?
Authors (first, second and last of 4)
Volume 50, issue 3, April 2019
8 articles in this issue
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Understanding the structural characteristics of a firm’s whole buyer–supplier network and its impact on international business performance
Authors (first, second and last of 5)
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Once bitten, not necessarily shy? Determinants of foreign market re-entry commitment strategies
Authors
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Correction to: Dodging bullets: The heterogeneous effect of political violence on greenfield FDI
Authors (first, second and last of 4)
