Volume 13, issue 3, December 2008

8 articles in this issue

Editorial

Authors
- Tina Harrison Editor
- Content type: EditorialNotes
- Published: 27 October 2008
- Pages: 179 - 182
The customer orientation of financial advisers

Authors (first, second and last of 4)
- Diane Halstead
- Michael A Jones
- Thomas I Smythe
- Content type: Analysis Paper
- Published: 27 October 2008
- Pages: 183 - 192
The relationship marketing orientation of Hong Kong financial services industry managers and its links to business performance

Authors
- Tsui Luen On Gordon
- Guilherme D Pires
- John Stanton
- Content type: Analysis Paper
- Published: 27 October 2008
- Pages: 193 - 203
International marketing strategy in the retail banking industry: The case of ICICI Bank in Canada

Authors
- Leighann C Neilson
- Megha Chadha
- Content type: Analysis Paper
- Published: 27 October 2008
- Pages: 204 - 220
Acquisition, affinity and rewards: Do they stay or do they go?

Authors
- Erin M. Steffes
- B P S Murthi
- Ram C Rao
- Content type: Analysis Paper
- Published: 27 October 2008
- Pages: 221 - 233
Antecedents to customer satisfaction with financial services: The moderating effects of the Need to Evaluate

Authors
- Håvard Hansen
- Jo Are Sand
- Content type: Analysis Paper
- Published: 27 October 2008
- Pages: 234 - 244
Quality of life aspirations: Exploring baby-boomer financial means-end goal structures

Authors
- Malcolm Johnson
- Content type: Analysis Paper
- Published: 27 October 2008
- Pages: 245 - 258
Affluent mature consumers: Preference and patronisation for financial services

Authors
- George P Moschis
- Hung Vu Nguyen
- Content type: Analysis Paper
- Published: 27 October 2008
- Pages: 259 - 267

Volume 13, issue 3, December 2008

Editorial

The customer orientation of financial advisers

The relationship marketing orientation of Hong Kong financial services industry managers and its links to business performance

International marketing strategy in the retail banking industry: The case of ICICI Bank in Canada

Acquisition, affinity and rewards: Do they stay or do they go?

Antecedents to customer satisfaction with financial services: The moderating effects of the Need to Evaluate

Quality of life aspirations: Exploring baby-boomer financial means-end goal structures

Affluent mature consumers: Preference and patronisation for financial services

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Volume 13, issue 3, December 2008

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