Journal of Direct, Data and Digital Marketing Practice is now archived and no longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.

Volume 9, issue 4, April 2008

17 articles in this issue

  1. Editorial

    Authors

    • Robin Fairlie
    • Derek Holder
    • Content type: Editorial
    • Published: 21 April 2008
    • Pages: 319 - 320

  2. Complaint management

    Authors

    • Mike Hayward
    • Content type: Opinion Piece
    • Published: 21 April 2008
    • Pages: 321 - 323

  6. Data optimisation

    Authors

    • Luke McKeever
    • Content type: Paper
    • Published: 21 April 2008
    • Pages: 363 - 370

  16. Abstracts

    • Content type: OriginalPaper
    • Published: 21 April 2008
    • Pages: 397 - 405

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