Journal of Direct, Data and Digital Marketing Practice is now archived and no
longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.
Volume 2, issue 2, October 2000
13 articles in this issue
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A road map to becoming an intelligent e-business
Authors
- M Ferguson
- Content type: Paper
- Published: 01 October 2000
- Pages: 103 - 119
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Direct response multi-list market testing
Authors
- D Dupin
- Content type: Paper
- Published: 01 October 2000
- Pages: 120 - 128
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Database marketing connects to the Internet
Authors
- R J Courtheoux
- Content type: Paper
- Published: 01 October 2000
- Pages: 129 - 137
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Strategies for driving traffic to your site
Authors
- J Goodman
- Content type: Paper
- Published: 01 October 2000
- Pages: 138 - 147
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Wireless application protocol (WAP)
Authors
- L Wright
- Content type: Paper
- Published: 01 October 2000
- Pages: 148 - 157
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The e-business enterprise and the ‘Web-first’ principle of e-marketing
Authors
- A Di Ianni
- Content type: Paper
- Published: 01 October 2000
- Pages: 158 - 170
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The Electronic Commerce Directive
Authors
- J Radler
- Content type: Paper
- Published: 01 October 2000
- Pages: 171 - 178
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Abstracts
- Content type: Abstract
- Published: 01 October 2000
- Pages: 180 - 194
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Net Worth
Authors
- Richard Webber
- Content type: Book Review
- Published: 01 October 2000
- Pages: 195 - 197
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Next generation home shopping
Authors
- Stephen Parkinson
- Content type: Book Review
- Published: 01 October 2000
- Pages: 197 - 199
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Marketspace
- Content type: Miscellaneous
- Published: 01 October 2000
- Pages: 200 - 202