Journal of Direct, Data and Digital Marketing Practice is now archived and no
longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.
Volume 16, issue 4, April 2015
12 articles in this issue
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Best practice in business-to-business email
Authors
- Kirsty Dawe
- Content type: Papers
- Published: 16 June 2015
- Pages: 242 - 247
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Marketing automation: Lessons learnt so far …
Authors
- Claire Wood
- Content type: Papers
- Published: 16 June 2015
- Pages: 251 - 254
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Content or technology? Technology every time
Authors
- Adam Sharp
- Content type: Papers
- Published: 16 June 2015
- Pages: 255 - 259
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Can marketing automation be the glue that helps align sales and marketing?
Authors
- Shane Redding
- Content type: Papers
- Published: 16 June 2015
- Pages: 260 - 265
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The great oxymoron: B2B UX
Authors
- Joe Edwards
- Content type: Papers
- Published: 16 June 2015
- Pages: 266 - 269
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Unlocking the power of data under the new EU General Data Protection Regulation
Authors
- Ardi Kolah
- Bryan Foss
- Content type: Papers
- Published: 16 June 2015
- Pages: 270 - 274
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Using live data and social amplification to drive fan engagement
Authors
- Scott Stockwell
- Content type: Case Study
- Published: 16 June 2015
- Pages: 275 - 277
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Miele Professional
Authors
- Kirsty Dawe
- Content type: Case Study
- Published: 16 June 2015
- Pages: 278 - 281
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Do you know what you’re doing in social?
Authors
- Rob Blackie
- Content type: Papers
- Published: 16 June 2015
- Pages: 282 - 284
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Getting IT to work for marketing: Exploring collaboration between marketing and IT functions for the delivery of marketing innovation
Authors
- Andrew Buckley
- Content type: Papers
- Published: 16 June 2015
- Pages: 285 - 307