Journal of Direct, Data and Digital Marketing Practice is now archived and no
longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.
Volume 13, issue 4, April 2012
11 articles in this issue
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Mobile — More than a magic moment for marketers?
Authors
- David Stone
- Content type: Opinion Piece
- Published: 30 April 2012
- Pages: 280 - 294
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Social media posters and lurkers: The impact on team identification and game attendance in minor league baseball
Authors
- Jo Williams
- Robert Heiser
- Susan J Chinn
- Content type: Paper
- Published: 30 April 2012
- Pages: 295 - 310
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Perceptions of mobile coupons: A cross-national study
Authors
- Alexander Muk
- Content type: Paper
- Published: 30 April 2012
- Pages: 311 - 324
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From data hoarding to data sharing
Authors
- Alan Mitchell
- Content type: Paper
- Published: 30 April 2012
- Pages: 325 - 334
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Data governance — Protecting and managing the value of your customer data assets
Authors
- Adrian Gregory
- Lisa Bentall
- Content type: Paper
- Published: 30 April 2012
- Pages: 335 - 344
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Marketing Campaign for the training and development agency for schools: ‘Be part of the next generation of teachers’
Authors (first, second and last of 4)
- Andrea Alessio
- Oana Raluca Dinca
- Marianne Trotta
- Content type: Case Study
- Published: 30 April 2012
- Pages: 345 - 368
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EU data privacy laws face big shake-up
Authors
- James Mullock
- Content type: Legal and Regulatory Update
- Published: 30 April 2012
- Pages: 369 - 371
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Did ‘generic’ London image breach copyright?
Authors
- Catherine Lee
- Content type: Legal and Regulatory Update
- Published: 30 April 2012
- Pages: 372 - 375
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ASA's harsh verdict on Mercedes Benz ‘promotion from hell’
Authors
- Stephen Groom
- Content type: Legal and Regulatory Update
- Published: 30 April 2012
- Pages: 375 - 378
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Abstracts
- Content type: Abstracts
- Published: 30 April 2012
- Pages: 379 - 385