Volume 13, issue 4, April 2012

In Memoriam

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• Content type: In Memoriam
• Published: 30 April 2012
• Pages: 279 - 279

Mobile — More than a magic moment for marketers?

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• Content type: Opinion Piece
• Published: 30 April 2012
• Pages: 280 - 294

Social media posters and lurkers: The impact on team identification and game attendance in minor league baseball

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• Content type: Paper
• Published: 30 April 2012
• Pages: 295 - 310

Perceptions of mobile coupons: A cross-national study

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• Content type: Paper
• Published: 30 April 2012
• Pages: 311 - 324

From data hoarding to data sharing

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• Content type: Paper
• Published: 30 April 2012
• Pages: 325 - 334

Data governance — Protecting and managing the value of your customer data assets

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• Content type: Paper
• Published: 30 April 2012
• Pages: 335 - 344

Marketing Campaign for the training and development agency for schools: ‘Be part of the next generation of teachers’

Authors (first, second and last of 4)

• Content type: Case Study
• Published: 30 April 2012
• Pages: 345 - 368

EU data privacy laws face big shake-up

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• Content type: Legal and Regulatory Update
• Published: 30 April 2012
• Pages: 369 - 371

Did ‘generic’ London image breach copyright?

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• Content type: Legal and Regulatory Update
• Published: 30 April 2012
• Pages: 372 - 375

ASA's harsh verdict on Mercedes Benz ‘promotion from hell’

Authors

• Content type: Legal and Regulatory Update
• Published: 30 April 2012
• Pages: 375 - 378

Abstracts

• Content type: Abstracts
• Published: 30 April 2012
• Pages: 379 - 385