Journal of Direct, Data and Digital Marketing Practice is now archived and no
longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.
Volume 11, issue 1, July 2009
8 articles in this issue
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Media synergy comes of age — Part I
Authors
- Don E Schultz
- Martin Block
- Kalyan Raman
- Content type: Paper
- Published: 29 July 2009
- Pages: 3 - 19
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Data quality is everyone's business — Designing quality into your data warehouse — Part 1
Authors
- Tom Breur
- Content type: Paper
- Published: 29 July 2009
- Pages: 20 - 29
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Automated marketing and the growth of ‘customer compliance’ businesses
Authors
- Edward Kasabov
- Alex J Warlow
- Content type: Paper
- Published: 29 July 2009
- Pages: 30 - 50
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The IDM business performance awards 2008: Overall business award winner
Authors
- Kate Boothby
- Content type: Case Study
- Published: 29 July 2009
- Pages: 51 - 61
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Interview with Trevor Phillips and Caroline Waters
Authors
- Robin Fairlie
- Richard Webber
- Content type: Legal and Regulatory Update
- Published: 29 July 2009
- Pages: 62 - 66
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Abstracts
- Content type: OriginalPaper
- Published: 29 July 2009
- Pages: 67 - 81
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MarketingSherpa Toolkit: How to: Viral Market
Authors
- Ralph F Wilson
- James B Pettijohn
- Content type: Book Review
- Published: 29 July 2009
- Pages: 82 - 84