Journal of Direct, Data and Digital Marketing Practice is now archived and no longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.

Volume 1, issue 1, July 1999

15 articles in this issue

  1. Editorial

    Authors

    • D Holder
    • R Fairlie
    • Content type: Editorial
    • Published: 01 July 1999
    • Pages: 5 - 8

  3. Contesting the future

    Authors

    • B Tyrrell
    • Content type: Research Article
    • Published: 01 July 1999
    • Pages: 23 - 30

  4. The two sides of loyalty

    Authors

    • DE Schultz
    • D Hayman
    • Content type: Research Article
    • Published: 01 July 1999
    • Pages: 31 - 43

  10. Abstracts

    • Content type: Abstract
    • Published: 01 July 1999
    • Pages: 91 - 107

  15. Marketspace

    • Content type: Miscellaneous
    • Published: 01 July 1999
    • Pages: 117 - 121

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