Journal of Direct, Data and Digital Marketing Practice is now archived and no
longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.
Volume 9, issue 3, January 2008
Special Issue: Web 2.0
13 articles in this issue
-
-
Web 2.0: Conceptual foundations and marketing issues
Authors
- Efthymios Constantinides
- Stefan J Fountain
- Content type: Special Issue Paper
- Published: 04 January 2008
- Pages: 231 - 244
-
Opinion piece: Falling in Love 2.0: Relationship marketing for the Facebook generation
Authors
- Danny Meadows-Klue
- Content type: Special Issue Paper
- Published: 04 January 2008
- Pages: 245 - 250
-
The rise of enterprise 2.0
Authors
- Jacques Bughin
- Content type: Special Issue Paper
- Published: 04 January 2008
- Pages: 251 - 259
-
Mail 2.0: How digital is driving the re-invention of mail
Authors
- Alex Batchelor
- Content type: Special Issue Paper
- Published: 04 January 2008
- Pages: 260 - 273
-
Opinion piece: Social media: Should marketers engage and how can it be done effectively?
Authors
- Glen Drury
- Content type: Special Issue Paper
- Published: 04 January 2008
- Pages: 274 - 277
-
Social networking: An age-neutral commodity — Social networking becomes a mature web application
Authors
- Dick Stroud
- Content type: Special Issue Paper
- Published: 04 January 2008
- Pages: 278 - 292
-
Opinion piece: Web 2.0: Profiting from the threat
Authors
- Stefan Eikelmann
- Jad Hajj
- Michael Peterson
- Content type: Special Issue Paper
- Published: 04 January 2008
- Pages: 293 - 295
-
Opinion piece: Web 2.0 commentary
Authors
- Alan Mitchell
- Content type: Special Issue Paper
- Published: 04 January 2008
- Pages: 296 - 297
-
Web 2.0 — The key legal questions
Authors
- Lizzie Mead
- Content type: Legal and Regulatory Update
- Published: 04 January 2008
- Pages: 298 - 300
-
QUESTION 2
Authors
- Ian De Freitas
- Content type: OriginalPaper
- Published: 04 January 2008
- Pages: 300 - 301
-
QUESTION 3
Authors
- Paul Langford
- Ian De Freitas
- Content type: OriginalPaper
- Published: 04 January 2008
- Pages: 301 - 303
-
Abstracts
- Content type: OriginalPaper
- Published: 04 January 2008
- Pages: 304 - 318