Journal of Direct, Data and Digital Marketing Practice is now archived and no
longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.
Volume 8, issue 3, January 2007
10 articles in this issue
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Integrated marketing and its implications for personalised customer marketing strategies
Authors
- Angus Jenkinson
- Brian Mathews
- Content type: Paper
- Published: 15 February 2007
- Pages: 193 - 209
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Search engine optimisation: A primer on linkage strategies
Authors
- Ralph F Wilson
- James B Pettijohn
- Content type: Paper
- Published: 15 February 2007
- Pages: 210 - 225
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Using names to segment customers by cultural, ethnic or religious origin
Authors
- Richard Webber
- Content type: Paper
- Published: 15 February 2007
- Pages: 226 - 242
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M-commerce — Generating revenue from content and mobile portals
Authors
- Jeff McCarthy
- Content type: New Technology Briefing
- Published: 15 February 2007
- Pages: 243 - 253
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Safer travel at night: Mayor of London, Transport for London, Metropolitan Police, Incentivated Ltd
Authors
- Jonathan Bass
- Content type: Case Study
- Published: 15 February 2007
- Pages: 254 - 258
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Legal and Regulatory Update
Authors (first, second and last of 4)
- Katherine Williams
- Paul Langford
- Gary Brooks
- Content type: Legal and Regulatory Update
- Published: 15 February 2007
- Pages: 259 - 267
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Article Delivery Service
- Content type: Abstracts
- Published: 15 February 2007
- Pages: 268 - 268
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Abstracts
- Content type: OriginalPaper
- Published: 15 February 2007
- Pages: 269 - 280
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Book Reviews
- Content type: Book Review
- Published: 15 February 2007
- Pages: 281 - 285