Journal of Direct, Data and Digital Marketing Practice is now archived and no longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.

Volume 6, issue 4, April 2005

12 articles in this issue

  1. Editorial

    Authors

    • Robin Fairlie
    • Derek Holder
    • Content type: Editorial
    • Published: 01 April 2005
    • Pages: 300 - 301

  12. Brand Failures

    Authors

    • Robin Fairlie
    • Content type: Book Review
    • Published: 01 April 2005
    • Pages: 390 - 392

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