Journal of Direct, Data and Digital Marketing Practice is now archived and no
longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.
Volume 6, issue 1, July 2004
12 articles in this issue
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B2B Special Issue Papers: Key account management in financial services: Poised between desire and fulfilment
Authors
- Diana Woodburn
- Content type: Research Article
- Published: 01 July 2004
- Pages: 9 - 20
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Classifying businesses
Authors
- Richard Webber
- Richard Lloyd
- Sue Walters
- Content type: Research Article
- Published: 01 July 2004
- Pages: 21 - 33
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Supplier relationship management
Authors
- Nick Martin
- Content type: Research Article
- Published: 01 July 2004
- Pages: 34 - 43
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Additional Papers: Dancing in step — The choreography of loyalty partnerships. Can Nectar succeed where Shell Smart failed?
Authors
- Alan Tapp
- Merlin Stone
- Content type: Research Article
- Published: 01 July 2004
- Pages: 44 - 53
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What are your web data good for — Time for a rethink on web analytics standards
Authors
- Paul Cook
- Content type: Research Article
- Published: 01 July 2004
- Pages: 54 - 61
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New Technology Briefing: Best practice technology options for optimal e-mail marketing
Authors
- Gary Stevens
- Content type: Research Article
- Published: 01 July 2004
- Pages: 62 - 70
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Case Study: Miele Professional Partnership Programme: Putting data and telemarketing at the heart of a successful B2B business strategy
Authors
- Helena Stevens
- Content type: Research Article
- Published: 01 July 2004
- Pages: 71 - 78
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Legal and Regulatory Update: Extension of the Telephone Preference Service to businesses
Authors
- Shelagh Gaskill
- Content type: Research Article
- Published: 01 July 2004
- Pages: 79 - 80
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Article Abstracts
- Content type: Abstract
- Published: 01 July 2004
- Pages: 81 - 95
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Free Gift Inside
Authors
- Robin Fairlie
- Content type: Book Review
- Published: 01 July 2004
- Pages: 96 - 98
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The Customer Loyalty Solution
Authors
- Peter Mouncey
- Content type: Book Review
- Published: 01 July 2004
- Pages: 98 - 100