Journal of Direct, Data and Digital Marketing Practice is now archived and no longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.

Volume 6, issue 1, July 2004

12 articles in this issue

  1. Editorial

    Authors

    • Derek Holder
    • Robin Fairlie
    • Content type: Editorial
    • Published: 01 July 2004
    • Pages: 7 - 8
  2. Classifying businesses

    Authors

    • Richard Webber
    • Richard Lloyd
    • Sue Walters
    • Content type: Research Article
    • Published: 01 July 2004
    • Pages: 21 - 33
  3. Free Gift Inside

    Authors

    • Robin Fairlie
    • Content type: Book Review
    • Published: 01 July 2004
    • Pages: 96 - 98