Journal of Direct, Data and Digital Marketing Practice is now archived and no
longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.
Volume 17, issue 1, September 2015
11 articles in this issue
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When digital becomes human
Authors
- Steven van Belleghem
- Content type: Opinion Piece
- Published: 30 September 2015
- Pages: 2 - 4
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Data and creativity: Blessing or curse?
Authors
- Tim Drye
- Content type: Opinion Piece
- Published: 30 September 2015
- Pages: 5 - 7
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Adding value to customer engagement through effective data compliance
Authors
- Marie Myles
- Content type: Opinion Piece
- Published: 30 September 2015
- Pages: 8 - 13
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What does mobile really mean for research?
Authors
- Mardien Drew
- Paul Berney
- Content type: Opinion Piece
- Published: 30 September 2015
- Pages: 14 - 19
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Competitive marketing intelligence in a digital, data-based world
Authors
- Merlin Stone
- Content type: Opinion Piece
- Published: 30 September 2015
- Pages: 20 - 29
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Data privacy: What the consumer really thinks
Authors
- Thomas Ridley-Siegert
- Content type: Business Intelligence
- Published: 30 September 2015
- Pages: 30 - 35
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Abacus Annual Trends Report 2015
Authors
- Michele Masnaghetti
- Luke Ditchburn
- Content type: Business Intelligence
- Published: 30 September 2015
- Pages: 36 - 42
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Measuring the impact of security, trust and privacy in information sharing: A study on social networking sites
Authors
- Ashish Gupta
- Anil Dhami
- Content type: Paper
- Published: 30 September 2015
- Pages: 43 - 53
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Return on web site visit duration: Applying web analytics data
Authors
- Jiyao Xun
- Content type: Paper
- Published: 30 September 2015
- Pages: 54 - 70
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DMA data protection day 2015 — In praise of transparency
Authors
- Rosemary Smith
- Content type: Review
- Published: 30 September 2015
- Pages: 71 - 73