Journal of Direct, Data and Digital Marketing Practice is now archived and no
longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.
Volume 15, issue 1, July 2013
18 articles in this issue
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Do you add, multiply — Or see mobile first?
Authors
- David Reed
- Content type: Editorial
- Published: 25 October 2013
- Pages: 3 - 3
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Social network influences on young tourists: An exploratory analysis of determinants of the purchasing intention
Authors
- Loredana di Pietro
- Eleonora Pantano
- Content type: Paper
- Published: 25 October 2013
- Pages: 4 - 19
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Customers’ online shopping preferences in mass customization
Authors
- Thomas Aichner
- Paolo Coletti
- Content type: Paper
- Published: 25 October 2013
- Pages: 20 - 35
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New influentials: An exploratory study on blogs
Authors
- Maria Carolina Zanette
- Eliane Pereira Zamith Brito
- Marcelo Coutinho
- Content type: Paper
- Published: 25 October 2013
- Pages: 36 - 46
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Adopting a new brand language at Cisco
Authors
- David Reed
- Content type: Case Study
- Published: 25 October 2013
- Pages: 47 - 50
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IDM Student Competition 2013: English Wine Week
Authors
- David Reed
- Content type: Case Study
- Published: 25 October 2013
- Pages: 51 - 55
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DMA print tracking: Attributes of media channels
Authors
- Yashraj Jain
- David Reed
- Content type: Business Intelligence
- Published: 25 October 2013
- Pages: 56 - 63
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The 2013 Customer Intimacy Index
Authors
- Andy Wood
- Content type: Business Intelligence
- Published: 25 October 2013
- Pages: 64 - 70
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Highlights from the 2013 Abacus Annual Trends Report
Authors
- Michele Masnaghetti
- Content type: Business Intelligence
- Published: 25 October 2013
- Pages: 71 - 76
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LinkedIn-junction
Authors
- Christopher Stack
- Nicola Doran
- Content type: Legal and Regulatory Update
- Published: 25 October 2013
- Pages: 77 - 78
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In Google Spain v AEPD, Advocate General Jääskinen wrestles with ‘right to be forgotten’
Authors
- Sue Gold
- Content type: Legal and Regulatory Update
- Published: 25 October 2013
- Pages: 79 - 81
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ICO and CAP each publish new ‘social engagement’ guidance
Authors
- Mark Smith
- Content type: Legal and Regulatory Update
- Published: 25 October 2013
- Pages: 81 - 83
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Supercar Lifestyle promotion challenged
Authors
- Jisue Glinnis Lee
- Content type: Legal and Regulatory Update
- Published: 25 October 2013
- Pages: 83 - 84
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OFT publishes guidance on ongoing contracts with consumers
Authors
- Aisling Pringleton
- Content type: Legal and Regulatory Update
- Published: 25 October 2013
- Pages: 85 - 87
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Abstracts
- Content type: Abstracts
- Published: 25 October 2013
- Pages: 88 - 92
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Fresh faces and business cases: The 10th IDM B2B marketing conference
Authors
- David Reed
- Content type: Review
- Published: 25 October 2013
- Pages: 93 - 98
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Figaro digital marketing — Conference review
Authors
- Sheree Hellier
- Content type: Review
- Published: 25 October 2013
- Pages: 99 - 101