Journal of Direct, Data and Digital Marketing Practice is now archived and no
longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.
Volume 14, issue 4, April 2013
15 articles in this issue
-
-
The new direct world and the skills it demands
Authors
- David Reed FIDM
- Content type: Editorial
- Published: 28 June 2013
- Pages: 289 - 290
-
The evolution of direct, data and digital marketing
Authors
- Richard Webber
- Content type: Paper
- Published: 28 June 2013
- Pages: 291 - 309
-
How changes in word frequencies reveal changes in the focus of the JDDDMP
Authors
- Richard Webber
- Dick Stroud
- Content type: Paper
- Published: 28 June 2013
- Pages: 310 - 320
-
Social media marketing analytics: A case study of the public's perception of Indianapolis as Super Bowl XLVI host city
Authors (first, second and last of 4)
- Mihaela Vorvoreanu
- Geovon A Boisvenue
- Eric J Dietz
- Content type: Case Study
- Published: 28 June 2013
- Pages: 321 - 328
-
T-Mobile Treat Van
Authors
- Alexandra Newman
- Nik Mediratta
- Content type: Case Study
- Published: 28 June 2013
- Pages: 329 - 333
-
AOP organization census 2013
Authors
- Tim Cain
- Content type: Business Intelligence
- Published: 28 June 2013
- Pages: 334 - 337
-
German court decides which country's data protection laws apply to Facebook
Authors
- Sue Gold
- Content type: Legal and Regulatory Update
- Published: 28 June 2013
- Pages: 338 - 339
-
Social media and compliant financial promotions: An oxymoron?
Authors
- Miah Ramanathan
- Content type: Legal and Regulatory Update
- Published: 28 June 2013
- Pages: 340 - 342
-
Could new CAP behavioural rules apply to connected TV?
Authors
- John Davidson-Kelly
- Content type: Legal and Regulatory Update
- Published: 28 June 2013
- Pages: 342 - 344
-
Abstracts
- Content type: Abstracts
- Published: 28 June 2013
- Pages: 345 - 348
-
The Victory Lab: Full of secrets, but can they swing an election?
Authors
- Mark Pack
- Content type: Review
- Published: 28 June 2013
- Pages: 349 - 353
-
24 months in the life of data
Authors
- David Reed FIDM
- Content type: Review
- Published: 28 June 2013
- Pages: 353 - 358
-
DMA technology summit
Authors
- Robin Fairlie
- Content type: Review
- Published: 28 June 2013
- Pages: 359 - 360
-
Index For Volume 14
- Content type: Index for Volume 14
- Published: 28 June 2013
- Pages: 361 - 361