Journal of Direct, Data and Digital Marketing Practice is now archived and no longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.

Volume 1, issue 2, October 1999

15 articles in this issue

  1. Editorial

    Authors

    • D Holder
    • R Fairlie
    • Content type: Editorial
    • Published: 01 October 1999
    • Pages: 132 - 133

  10. Abstracts

    • Content type: Abstract
    • Published: 01 October 1999
    • Pages: 197 - 212

  12. The New Marketing Era

    Authors

    • George Smith
    • Content type: Book Review
    • Published: 01 October 1999
    • Pages: 215 - 216

  14. Relationship Marketing

    Authors

    • Andrew Boddington
    • Content type: Book Review
    • Published: 01 October 1999
    • Pages: 219 - 220

  15. Marketspace

    • Content type: Miscellaneous
    • Published: 01 October 1999
    • Pages: 221 - 225

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