Journal of Direct, Data and Digital Marketing Practice is now archived and no
longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.
Volume 1, issue 1, July 1999
15 articles in this issue
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Papers: Fusion of market research and database marketing
Authors
- R Webber
- P Sleight
- Content type: Research Article
- Published: 01 July 1999
- Pages: 9 - 22
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Contesting the future
Authors
- B Tyrrell
- Content type: Research Article
- Published: 01 July 1999
- Pages: 23 - 30
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The two sides of loyalty
Authors
- DE Schultz
- D Hayman
- Content type: Research Article
- Published: 01 July 1999
- Pages: 31 - 43
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Measuring, managing and improving the performance of CRM
Authors
- R Shaw
- Content type: Research Article
- Published: 01 July 1999
- Pages: 44 - 58
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Closing the skills gap in direct marketing
Authors
- A Jenkinson
- Content type: Research Article
- Published: 01 July 1999
- Pages: 59 - 67
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New Technology Briefing: An overview of the Internet
Authors
- P Eccleson
- Content type: Research Article
- Published: 01 July 1999
- Pages: 68 - 75
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Best Practice: Launch of the Freelander
Authors
- R Fairlie
- Content type: Research Article
- Published: 01 July 1999
- Pages: 76 - 82
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Legal and Regulatory Update: Compliance in the interactive environment
Authors
- M Chissick
- Content type: Research Article
- Published: 01 July 1999
- Pages: 83 - 91
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Abstracts
- Content type: Abstract
- Published: 01 July 1999
- Pages: 91 - 107
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Global Sourcebook of Address data Management: A Guide to Address Formats and Data in 194 Countries
Authors
- R Fairlie
- Content type: Book Review
- Published: 01 July 1999
- Pages: 109 - 111
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Direct Marketing — An Integrated Approach
Authors
- Russell Logan
- Content type: Book Review
- Published: 01 July 1999
- Pages: 111 - 113
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Real Time: Preparing for the Age of the Never-Satisfied Customer
Authors
- R Fairlie
- Content type: Book Review
- Published: 01 July 1999
- Pages: 113 - 114
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E-shock — The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers
Authors
- Stephen Taylor
- Content type: Book Review
- Published: 01 July 1999
- Pages: 114 - 116
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Marketspace
- Content type: Miscellaneous
- Published: 01 July 1999
- Pages: 117 - 121