Volume 9, issue 1, September 2001

9 articles in this issue

Editorial: Brand research imperatives

Authors
- K L Keller
- Content type: Editorial
- Published: 01 September 2001
- Pages: 4 - 6
Branding on the Web: A real revolution?

Authors
- N Ind
- M C Riondino
- Content type: Paper
- Published: 01 September 2001
- Pages: 8 - 19
Shareholder-value-based brand strategies

Authors
- P Doyle
- Content type: Paper
- Published: 01 September 2001
- Pages: 20 - 30
A model for strategically building brands

Authors
- L de Chernatony
- Content type: Paper
- Published: 01 September 2001
- Pages: 32 - 44
Perceptual positioning of international, national and private brands in a growing international market: An empirical study

Authors
- S Ghose
- O Lowengart
- Content type: Paper
- Published: 01 September 2001
- Pages: 45 - 62
Arsenal fall foul of Laddie's unexpected strike

Authors
- I Davies
- Content type: Legal update
- Published: 01 September 2001
- Pages: 63 - 70
Commitment-led marketing: The key to brand profits is in the customer's mind

Authors
- Keith Dinnie
- Content type: Book Review
- Published: 01 September 2001
- Pages: 71 - 73
The masterbrand mandate: The management strategy that unifies companies and multiplies value

Authors
- Keith Dinnie
- Content type: Book Review
- Published: 01 September 2001
- Pages: 74 - 76
Eve-olution: The eight truths of marketing to women

Authors
- Gloria Moss
- Content type: Book Review
- Published: 01 September 2001
- Pages: 76 - 77