Volume 3, issue 6, June 1996

6 articles in this issue

Corporate branding in utilities and telecoms

Authors
- Mark Uncles
- Content type: Editorial
- Published: 01 June 1996
- Pages: 348 - 353
Making a brand travel

Authors
- Simon Anholt
- Content type: Practice Paper
- Published: 01 June 1996
- Pages: 357 - 364
Branding in the record industry — the way forward

Authors
- Joel J. Nii Laryea
- Content type: Practice Paper
- Published: 01 June 1996
- Pages: 365 - 373
Winning the battle of corporate/brand images: An image-focused model for selection of names and logos

Authors
- Farrokh Safavi
- Content type: Academic Paper
- Published: 01 June 1996
- Pages: 377 - 399
The use of brand management tools in charity fundraising

Authors
- Alan Tapp
- Content type: Academic Paper
- Published: 01 June 1996
- Pages: 400 - 410
Legal update

Authors
- Isabel Davies
- Content type: Legal Update
- Published: 01 June 1996
- Pages: 412 - 416