Volume 25, issue 3, May 2018
Internal Brand Management
6 articles in this issue
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Determinants of brand performance: the role of internal branding
Authors
- Pramod Iyer
- Arezoo Davari
- Audhesh Paswan
- Content type: Original Article
- Published: 02 February 2018
- Pages: 202 - 216
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Employees’ brand understanding, brand commitment, and brand citizenship behaviour: a closer look at the relationships among construct dimensions
Authors
- Rico Piehler
- Content type: Original Article
- Published: 02 February 2018
- Pages: 217 - 234
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Brand signalling: An antecedent of employee brand understanding
Authors (first, second and last of 4)
- Emma Karanges
- Kim A. Johnston
- Amanda T. Beatson
- Content type: Original Article
- Published: 19 February 2018
- Pages: 235 - 249
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Strengthening internal brand equity with brand ambassador programs: development and testing of a success factor model
Authors
- Holger J. Schmidt
- Carsten Baumgarth
- Content type: Original Article
- Published: 02 February 2018
- Pages: 250 - 265
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Sponsorship as an internal branding tool and its effects on employees’ identification with the brand
Authors
- Katharina Maria Hofer
- Reinhard Grohs
- Content type: Original Article
- Published: 02 February 2018
- Pages: 266 - 275