Volume 25, issue 2, March 2018

9 articles in this issue

Power relations within brand management: the challenge of social media

Authors
- Shirley Leitch
- Elizabeth Merlot
- Content type: Commentary
- Published: 24 November 2017
- Pages: 85 - 92
Using time in branding: reflections and orientations in an increasingly competitive world

Authors
- Mark A. P. Davies
- Content type: Commentary
- Published: 11 September 2017
- Pages: 93 - 100
The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength

Authors (first, second and last of 4)
- Klaus-Peter Wiedmann
- Franziska Labenz
- Nadine Hennigs
- Content type: Original Article
- Published: 11 September 2017
- Pages: 101 - 118
In search of tools for the use of country image (CI) in the brand

Authors (first, second and last of 6)
- Mariana Bassi Suter
- Janaina de Moura Engracia Giraldi
- Edison Fernandes Polo
- Content type: Original Article
- Published: 03 August 2017
- Pages: 119 - 132
Modeling brand immunity: the moderating role of generational cohort membership

Authors
- B. Saju
- K. Harikrishnan
- S. Joseph Jeya Anand
- Content type: Original Article
- Published: 14 August 2017
- Pages: 133 - 146
The impact of linguistic proximity and diglossia on brand name and slogan extension tendencies in the Turkish, Russian and Arabic contexts

Authors
- Djavlonbek Kadirov
- Ahmet Bardakcı
- Murat Kantar
- Content type: Original Article
- Published: 21 August 2017
- Pages: 147 - 159
Consumer responses to brand deletion

Authors
- Anubhav A. Mishra
- Content type: Original Article
- Published: 15 September 2017
- Pages: 160 - 170
Brands using historical references: a consumers’ perspective

Authors
- Fabien Pecot
- Virginie De Barnier
- Content type: Original Article
- Published: 06 October 2017
- Pages: 171 - 184
An experiment on non-luxury fashion counterfeit purchase: the effects of brand reputation, fashion attributes, and attitudes toward counterfeiting

Authors
- Haesun Park-Poaps
- Jiyun Kang
- Content type: Original Article
- Published: 30 October 2017
- Pages: 185 - 196

Volume 25, issue 2, March 2018

Power relations within brand management: the challenge of social media

Using time in branding: reflections and orientations in an increasingly competitive world

The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength

In search of tools for the use of country image (CI) in the brand

Modeling brand immunity: the moderating role of generational cohort membership

The impact of linguistic proximity and diglossia on brand name and slogan extension tendencies in the Turkish, Russian and Arabic contexts

Consumer responses to brand deletion

Brands using historical references: a consumers’ perspective

An experiment on non-luxury fashion counterfeit purchase: the effects of brand reputation, fashion attributes, and attitudes toward counterfeiting

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Volume 25, issue 2, March 2018

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