Volume 25, issue 1, January 2018
Brands that do Good
7 articles in this issue
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Brand associations: the value of ability versus social responsibility depends on consumer goals
Authors
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Unpacking the authenticity gap in corporate social responsibility: lessons learned from Levi’s ‘Go Forth Braddock’ campaign
Authors (first, second and last of 4)
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The Core Value Compass: visually evaluating the goodness of brands that do good
Authors (first, second and last of 4)
