Volume 24, issue 1, January 2017

7 articles in this issue

Experience-centric branding: challenges and advancing a new mantra for corporate brand governance

Authors
- Bill Merrilees
- Content type: Commentary
- Published: 25 January 2017
- Pages: 1 - 13
Refining the conceptualization of Brand Authenticity

Authors
- Mohammad Muzahid Akbar
- Walter Wymer
- Content type: OriginalPaper
- Published: 25 January 2017
- Pages: 14 - 32
Brand jealousy and willingness to pay premium: The mediating role of materialism

Authors
- Nilay Bıçakcıoğlu
- İlkin Yaran Ögel
- Burcu İlter
- Content type: Original Article
- Published: 11 November 2016
- Pages: 33 - 48
Fit for life: A content analysis of fitness tracker brands use of Facebook in social media marketing

Authors
- Mary Beth Pinto
- Arpan Yagnik
- Content type: Original Article
- Published: 15 September 2016
- Pages: 49 - 67
The roles of identity and brand equity in organic consumption behavior: Private label brands versus national brands

Authors
- Machiel J. Reinders
- Jos Bartels
- Content type: Original Article
- Published: 17 January 2017
- Pages: 68 - 85
Measuring brand experiences cross-nationally

Authors
- Ulla A. Saari
- Saku J. Mäkinen
- Content type: OriginalPaper
- Published: 24 January 2017
- Pages: 86 - 104
Popularity of digital products in online social tagging systems

Authors
- Jurui Zhang
- Raymond Liu
- Content type: Original Article
- Published: 23 September 2016
- Pages: 105 - 127