Volume 23, issue 5, September 2016

6 articles in this issue

Brand trust and avoidance following brand crisis: A quasi-experiment on the effect of franchisor statements

Authors (first, second and last of 4)
- Hyunju Shin
- Riza Casidy
- So-Hyang Yoon
- Content type: Original Article
- Published: 25 August 2016
- Pages: 1 - 23
Marketing store brands and manufacturer brands: Role of referent and expert power in merchandising decisions

Authors
- Ranga Chimhundu
- Content type: Original Article
- Published: 14 September 2016
- Pages: 24 - 40
Establishing measures and drivers of consumer brand engagement behaviours

Authors (first, second and last of 4)
- Abhishek Dwivedi
- Dean Wilkie
- Jay Weerawardena
- Content type: Original Article
- Published: 03 August 2016
- Pages: 41 - 69
Getting what you’re worth: Implications that affect firm value in a brand acquisition

Authors
- Monica B. Fine
- Kimberly Gleason
- Desi Budeva
- Content type: Original Article
- Published: 13 September 2016
- Pages: 70 - 96
A lovable personality: The effect of brand personality on brand love

Authors
- Pinaki Roy
- Kapil Khandeparkar
- Manoj Motiani
- Content type: Original Article
- Published: 03 August 2016
- Pages: 97 - 113
Cross-category indulgence: Why do some premium brands grow during recession?

Authors (first, second and last of 4)
- Tanya Mark
- Colette Southam
- Sergio Meza
- Content type: Original Article
- Published: 21 September 2016
- Pages: 114 - 129