Volume 22, issue 9, December 2015

5 articles in this issue

Journal of Brand Management – Year end review 2015

Authors
- Shaun M Powell
- Content type: Review Article
- Published: 16 December 2015
- Pages: 715 - 720
Global brands in emerging markets: The cultural antecedents of global brand preference

Authors (first, second and last of 4)
- Marlon Dalmoro
- Diego Costa Pinto
- Walter Meucci Nique
- Content type: Original Article
- Published: 16 December 2015
- Pages: 721 - 736
Brand personification and symbolic consumption among ethnic minority teenage consumers: An empirical study

Authors
- Ayantunji Gbadamosi
- Content type: Original Article
- Published: 16 December 2015
- Pages: 737 - 754
Using social media to communicate employer brand identity: The impact on corporate image and employer attractiveness

Authors
- Patrick Kissel
- Marion Büttgen
- Content type: Original Article
- Published: 16 December 2015
- Pages: 755 - 777
Consumer evaluation of brand extensions: Comparing goods to goods brand extensions with goods to services

Authors
- Jayasankar Ramanathan
- Sanal Kumar Velayudhan
- Content type: Original Article
- Published: 06 November 2015
- Pages: 778 - 801