Volume 18, issue 4-5, January 2011

Special Issue: Branding Across Industries in the European and Mediterranean Region

10 articles in this issue

Editorial

Authors
- Demetris Vrontis
- Constantinos-Vasilios Priporas
- Content type: Editorial
- Published: 20 January 2011
- Pages: 243 - 244
Wine marketing: A framework for consumer-centred planning

Authors
- Demetris Vrontis
- Alkis Thrassou
- Michael R Czinkota
- Content type: Original Article
- Published: 26 November 2010
- Pages: 245 - 263
Perceptions of potential postgraduate Greek business students towards UK universities, brand and brand reputation

Authors
- Constantinos-Vasilios Priporas
- Irene Kamenidou
- Content type: Original Article
- Published: 26 November 2010
- Pages: 264 - 273
Branding familiness in tourism family firms

Authors
- Pilar Presas
- Dolors Muñoz
- Jaume Guia
- Content type: Original Article
- Published: 26 November 2010
- Pages: 274 - 284
Development of a conceptual framework for brand loyalty: A Euro-Mediterranean perspective

Authors
- Sajal Kabiraj
- Joghee Shanmugan
- Content type: Original Article
- Published: 19 November 2010
- Pages: 285 - 299
Corporate brand equity and loyalty in B2B markets: A study among logistics service purchasers

Authors
- Mari Juntunen
- Jouni Juntunen
- Jari Juga
- Content type: Original Article
- Published: 26 November 2010
- Pages: 300 - 311
Branding relationships in financial services: Paradigm shift in Mediterranean countries

Authors
- Luca Petruzzellis
- Salvatore Romanazzi
- Vito Tassiello
- Content type: Original Article
- Published: 26 November 2010
- Pages: 312 - 328
Brand strategies of Jordanian telecommunications service providers

Authors
- Ahmed Alamro
- Jennifer Rowley
- Content type: Original Article
- Published: 26 November 2010
- Pages: 329 - 348
Building customer–brand relationships in the mobile communications market: The role of brand tribalism and brand reputation

Authors
- Brigita Jurisic
- António Azevedo
- Content type: Original Article
- Published: 19 November 2010
- Pages: 349 - 366
From brand vision to brand evaluation: The strategic process of growing and strengthening brands

Authors
- Christian Becker
- Content type: Book Review
- Published: 20 January 2011
- Pages: 367 - 369

Volume 18, issue 4-5, January 2011

Special Issue: Branding Across Industries in the European and Mediterranean Region

Editorial

Wine marketing: A framework for consumer-centred planning

Perceptions of potential postgraduate Greek business students towards UK universities, brand and brand reputation

Branding familiness in tourism family firms

Development of a conceptual framework for brand loyalty: A Euro-Mediterranean perspective

Corporate brand equity and loyalty in B2B markets: A study among logistics service purchasers

Branding relationships in financial services: Paradigm shift in Mediterranean countries

Brand strategies of Jordanian telecommunications service providers

Building customer–brand relationships in the mobile communications market: The role of brand tribalism and brand reputation

From brand vision to brand evaluation: The strategic process of growing and strengthening brands

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Volume 18, issue 4-5, January 2011

Special Issue: Branding Across Industries in the European and Mediterranean Region

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