Volume 15, issue 2, November 2007

Special Issue: Brand management and the customer experience

9 articles in this issue

Customer experience

Authors
- Ian Ryder
- Content type: Editorial
- Published: 19 October 2007
- Pages: 85 - 88
Towards the ‘perfect’ customer experience

Authors
- Pennie Frow
- Adrian Payne
- Content type: Special Issue Paper
- Published: 12 November 2007
- Pages: 89 - 101
We the people: The importance of employees in the process of building customer experience

Authors
- Patrick Harris
- Content type: Special Issue Paper
- Published: 09 October 2007
- Pages: 102 - 114
The role of brands in a service-dominated world

Authors
- Philipp Klaus
- Stan Maklan
- Content type: Special Issue Paper
- Published: 02 November 2007
- Pages: 115 - 122
Customer experience, organisational culture and the employer brand

Authors
- Richard W Mosley
- Content type: Special Issue Paper
- Published: 09 October 2007
- Pages: 123 - 134
The concept of participatory market orientation: An organisation-wide approach to enhancing brand equity

Authors
- Nicholas Ind
- Rune Bjerke
- Content type: Special Issue Paper
- Published: 09 October 2007
- Pages: 135 - 145
The Trade Marks (Relative Grounds) Order 2007 and its impact on trade mark owners and applicants

Authors
- Lucy Aboulian
- Patrick Charnley
- Content type: Legal Update
- Published: 12 November 2007
- Pages: 146 - 149
The employer brand: Bringing the best of brand management to people at work

Authors
- Keith Dinnie
- Content type: Book Review
- Published: 02 October 2007
- Pages: 150 - 151
Retailization: Brand survival in the age of retailer power

Authors
- Keith Dinnie
- Content type: Book Review
- Published: 02 October 2007
- Pages: 152 - 153

Volume 15, issue 2, November 2007

Special Issue: Brand management and the customer experience

Customer experience

Towards the ‘perfect’ customer experience

We the people: The importance of employees in the process of building customer experience

The role of brands in a service-dominated world

Customer experience, organisational culture and the employer brand

The concept of participatory market orientation: An organisation-wide approach to enhancing brand equity

The Trade Marks (Relative Grounds) Order 2007 and its impact on trade mark owners and applicants

The employer brand: Bringing the best of brand management to people at work

Retailization: Brand survival in the age of retailer power

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Volume 15, issue 2, November 2007

Special Issue: Brand management and the customer experience

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