Volume 14, issue 1-2, September 2006
Special Issue: Corporate Branding, Identity and Communications
14 articles in this issue
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Assessing the corporate brand: The Unique Corporate Association Valence (UCAV) approach
Authors
- Nancy Spears
- Tom J Brown
- Peter A Dacin
- Content type: Paper
- Published: 01 December 2006
- Pages: 5 - 19
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Communicating brand personality: Are the websites doing the talking for the top South African Business Schools?
Authors
- Robert Opoku
- Russell Abratt
- Leyland Pitt
- Content type: Paper
- Published: 01 December 2006
- Pages: 20 - 39
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The hermeneutics of branding
Authors
- Mary Jo Hatch
- James Rubin
- Content type: Paper
- Published: 01 December 2006
- Pages: 40 - 59
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Integrating corporate branding and sociological paradigms: A literature study
Authors
- Jon Hulberg
- Content type: Paper
- Published: 01 December 2006
- Pages: 60 - 73
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The importance of corporate brand personality traits to a successful 21st century business
Authors
- Kevin Lane Keller
- Keith Richey
- Content type: Paper
- Published: 01 December 2006
- Pages: 74 - 81
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Corporate re-branding: From normative models to knowledge management
Authors
- Wendy Lomax
- Martha Mador
- Content type: Paper
- Published: 01 December 2006
- Pages: 82 - 95
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Retaining employees for service competency: The role of corporate brand identity
Authors (first, second and last of 4)
- Anthony R Wheeler
- R Glenn Richey
- Chris J. Sablynski
- Content type: Paper
- Published: 01 December 2006
- Pages: 96 - 113
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Capturing the essence of a corporate brand personality: A Western brand in Eastern Europe
Authors (first, second and last of 4)
- Johan Van Rekom
- Gabriele Jacobs
- Klement Podnar
- Content type: Paper
- Published: 01 December 2006
- Pages: 114 - 124
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Environmental influences in corporate brand identification and outcomes
Authors
- D. Todd Donavan
- Swinder Janda
- Jaebeom Suh
- Content type: Paper
- Published: 01 December 2006
- Pages: 125 - 136
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The Crown as a corporate brand: Insights from monarchies
Authors
- John M T Balmer
- Stephen A Greyser
- Mats Urde
- Content type: Paper
- Published: 01 December 2006
- Pages: 137 - 161
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Important factors to consider when using internal branding as a management strategy: A healthcare case study
Authors
- Rod Gapp
- Bill Merrilees
- Content type: Paper
- Published: 01 December 2006
- Pages: 162 - 176
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Using internal marketing to ignite the corporate brand: The case of the UK retail bank industry
Authors
- Ioanna Papasolomou
- Demetris Vrontis
- Content type: Paper
- Published: 01 December 2006
- Pages: 177 - 195
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Corporate communications, identity and image: A research agenda
Authors
- Elif Karaosmanoglu
- T C Melewar
- Content type: Paper
- Published: 01 December 2006
- Pages: 196 - 206