Volume 13, issue 2, November 2005

9 articles in this issue

Brand alignment across organisational boundaries

Authors
- Peter H Farquhar
- Content type: Editorial
- Published: 01 November 2005
- Pages: 96 - 100
Building brand community among ethnic diaspora in the USA: Strategic implications for marketers

Authors
- Michael Quinn
- Raj Devasagayam
- Content type: Paper
- Published: 01 November 2005
- Pages: 101 - 114
Consumer personality and other factors in situational brand choice variation

Authors
- Ulrich Orth
- Content type: Paper
- Published: 01 November 2005
- Pages: 115 - 133
Capturing the essence of a brand from its history: The case of Scottish tourism marketing

Authors (first, second and last of 4)
- Ian Yeoman
- Alastair Durie
- Adrian Palmer
- Content type: Paper
- Published: 01 November 2005
- Pages: 134 - 147
An examination of brand personality through methodological triangulation

Authors
- Traci H Freling
- Lukas P Forbes
- Content type: Paper
- Published: 01 November 2005
- Pages: 148 - 162
Legal update

Authors
- Lucy Aboulian
- Iverson Tom
- Content type: Paper
- Published: 01 November 2005
- Pages: 163 - 166
Brand Royalty: How the world's top 100 brands thrive and survive
- Content type: Book Review
- Published: 01 November 2005
- Pages: 167 - 169
Creating Passion Brands
- Content type: Book Review
- Published: 01 November 2005
- Pages: 169 - 171
Brand Lands, Hot Spots & Cool Spaces
- Content type: Book Review
- Published: 01 November 2005
- Pages: 172 - 174

For authors