Volume 12, issue 3, February 2005

8 articles in this issue

Why branding, as we know it, is about to collapse

Authors
- Dannielle Blumenthal
- Content type: Editorial
- Published: 01 February 2005
- Pages: 148 - 150
Brands affect slogans affect brands? Competitive interference, brand equity and the brand-slogan link

Authors
- Micael Dahlén
- Sara Rosengren
- Content type: Paper
- Published: 01 February 2005
- Pages: 151 - 164
Validating across-class brand anchoring theory: Issues and implications

Authors
- Stuart Van Auken
- Arthur J Adams
- Content type: Paper
- Published: 01 February 2005
- Pages: 165 - 176
On the development of brand and line extensions

Authors
- Bodil Stilling Blichfeldt
- Content type: Paper
- Published: 01 February 2005
- Pages: 177 - 190
Determinants of successful sports advertisements: The effects of advertisement type, product type and sports model

Authors
- Sung-Joon Yoon
- Yong-Gil Choi
- Content type: Paper
- Published: 01 February 2005
- Pages: 191 - 205
Measuring brand equity for organising brand management in the energy sector - A research proposal and first empirical hints Part 2: Concept and results of an empirical study in the German energy market

Authors
- Klaus-Peter Wiedmann
- Content type: Paper
- Published: 01 February 2005
- Pages: 207 - 219
Legal update

Authors
- Sarah Hodson
- Lucy Aboulian
- Content type: Paper
- Published: 01 February 2005
- Pages: 221 - 225
Brand driven: The route to integrated branding through great leadership

Authors
- Michael Thomas
- Content type: Book Review
- Published: 01 February 2005
- Pages: 226 - 226

Volume 12, issue 3, February 2005

Why branding, as we know it, is about to collapse

Brands affect slogans affect brands? Competitive interference, brand equity and the brand-slogan link

Validating across-class brand anchoring theory: Issues and implications

On the development of brand and line extensions

Determinants of successful sports advertisements: The effects of advertisement type, product type and sports model

Measuring brand equity for organising brand management in the energy sector - A research proposal and first empirical hints Part 2: Concept and results of an empirical study in the German energy market

Legal update

Brand driven: The route to integrated branding through great leadership

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Volume 12, issue 3, February 2005

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