Volume 11, issue 1, September 2003
9 articles in this issue
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Whither global branding? The case of food manufacturing
Authors
- Bill Ramsay
- Content type: Paper
- Published: 01 September 2003
- Pages: 9 - 21
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IMPACT: A management judgment tool to predict the effectiveness of corporate advertising campaigns
Authors
- Cees B M van Riel
- Gerrit H van Bruggen
- Content type: Paper
- Published: 01 September 2003
- Pages: 22 - 33
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2+2=5? A framework for using co-branding to leverage a brand
Authors
- Lance Leuthesser
- Chiranjeev Kohli
- Rajneesh Suri
- Content type: Paper
- Published: 01 September 2003
- Pages: 35 - 47
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Branding strategies in a changing marketing environment (Indian context)
Authors
- S Ramesh Kumar
- Content type: Paper
- Published: 01 September 2003
- Pages: 48 - 62
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Ad spending on brand extensions: Does similarity matter?
Authors
- Valerie A Taylor
- William O Bearden
- Content type: Paper
- Published: 01 September 2003
- Pages: 63 - 74
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Legal update
Authors
- Sarah Playle
- Sarah Hodson
- Content type: Paper
- Published: 01 September 2003
- Pages: 75 - 79
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BRANDchild: Remarkable Insights into the Minds of Today's Global Kids and their Relationships with Brands
Authors
- Keith Dinnie
- Content type: Book Review
- Published: 01 September 2003
- Pages: 81 - 83
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Citizen Brands — Putting Society at the Heart of Your Business
Authors
- Ian Ryder
- Content type: Book Review
- Published: 01 September 2003
- Pages: 84 - 86