Volume 9, issue 4, April 2002
14 articles in this issue
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Branding the nation — the historical context
Authors
- W Olins
- Content type: Paper
- Published: 01 April 2002
- Pages: 241 - 248
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Country as brand, product, and beyond: A place marketing and brand management perspective
Authors
- P Kotler
- D Gertner
- Content type: Paper
- Published: 01 April 2002
- Pages: 249 - 261
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Leveraging export brands through a tourism destination brand
Authors
- J Gnoth
- Content type: Paper
- Published: 01 April 2002
- Pages: 262 - 280
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A country — can it be repositioned? Spain — the success story of country branding
Authors
- F Gilmore
- Content type: Paper
- Published: 01 April 2002
- Pages: 281 - 293
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Country equity and country branding: Problems and prospects
Authors
- N Papadopoulos
- L Heslop
- Content type: Paper
- Published: 01 April 2002
- Pages: 294 - 314
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Branding Hrvatska — a mixed blessing that might succeed: The advantage of being unrecognisable
Authors
- S Martinović
- Content type: Paper
- Published: 01 April 2002
- Pages: 315 - 322
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Brand development, tourism and national identity: The re-imaging of former Yugoslavia
Authors
- D Hall
- Content type: Paper
- Published: 01 April 2002
- Pages: 323 - 334
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New Zealand, 100% Pure. The creation of a powerful niche destination brand
Authors
- N Morgan
- A Pritchard
- R Piggott
- Content type: Paper
- Published: 01 April 2002
- Pages: 335 - 354
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Culture, tourism and local community — the heritage identity of the Isle of Man
Authors
- S Harrison
- Content type: Paper
- Published: 01 April 2002
- Pages: 355 - 371
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Success and failure: The brand stories of two countries
Authors
- C Lodge
- Content type: Paper
- Published: 01 April 2002
- Pages: 372 - 384
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Testing country brand slogans: Conceptual development and empirical illustration of a simple normative model
Authors
- M Supphellen
- I Nygaardsvik
- Content type: Paper
- Published: 01 April 2002
- Pages: 385 - 395
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National Image and Competitive Advantage: The Theory and Practice of Country-of-Origin Effect
Authors
- Keith Dinnie
- Content type: Book Review
- Published: 01 April 2002
- Pages: 396 - 398
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