Volume 9, issue 3, January 2002

9 articles in this issue

Editorial: Brands and our times

Authors
- R Clifton
- Content type: Editorial
- Published: 01 January 2002
- Pages: 157 - 161
Is there really no hope for local brands?

Authors
- J-N Kapferer
- Content type: Paper
- Published: 01 January 2002
- Pages: 163 - 170
Marketing implications of Japan's social-cultural underpinnings

Authors
- D Martin
- P Herbig
- Content type: Paper
- Published: 01 January 2002
- Pages: 171 - 179
The national image of global brands

Authors
- Y Fan
- Content type: Paper
- Published: 01 January 2002
- Pages: 180 - 192
A comparison of attitudinal loyalty measurement approaches

Authors
- R Bennett
- S Rundle-Thiele
- Content type: Paper
- Published: 01 January 2002
- Pages: 193 - 209
Legal update: The panda versus the rock

Authors
- I Davies
- Content type: Legal update
- Published: 01 January 2002
- Pages: 210 - 214
Right Side Up - Building Brands in the Age of the Organised Consumer

Authors
- Chris Macrae
- Content type: Book Review
- Published: 01 January 2002
- Pages: 215 - 217
From Brand Vision to Brand Evaluation

Authors
- Terry Hanby
- Content type: Book Review
- Published: 01 January 2002
- Pages: 218 - 220
Concepting — Creating Successful Brands in a Communication-oriented Era

Authors
- Keith Dinnie
- Content type: Book Review
- Published: 01 January 2002
- Pages: 221 - 223