Volume 9, issue 2, November 2001

9 articles in this issue

Editorial: For effective strategy pre-empt resistance

Authors
- M Sutherland
- Content type: Editorial
- Published: 01 November 2001
- Pages: 85 - 88
Choices and preferences: Experiments on gender differences

Authors
- G Moss
- A M Colman
- Content type: Practice Paper
- Published: 01 November 2001
- Pages: 89 - 98
Brand name translation model: A case analysis of US brands in China

Authors
- L C Dong
- M M Helms
- Content type: Academic Paper
- Published: 01 November 2001
- Pages: 99 - 115
Changes in brand accounting for UK companies

Authors
- A Ong
- Content type: Paper
- Published: 01 November 2001
- Pages: 116 - 126
Location branding: A study of the branding practices of 12 English cities

Authors
- G Hankinson
- Content type: Paper
- Published: 01 November 2001
- Pages: 127 - 142
Legal update

Authors
- I Davies
- Content type: Legal Update
- Published: 01 November 2001
- Pages: 143 - 146
Tales of brand gurus from three cities — Stockholm, Chicago and London: 4-D Branding: Cracking the Corporate Code of the Network Economy

Authors
- Chris Macrae
- Content type: Book Review
- Published: 01 November 2001
- Pages: 147 - 148
Tales of brand gurus from three cities — Stockholm, Chicago and London: Brand Asset Management: Driving Profitable Growth Through Your Brands

Authors
- Chris Macrae
- Content type: Book Review
- Published: 01 November 2001
- Pages: 149 - 150
Tales of brand gurus from three cities — Stockholm, Chicago and London: Brand Manners: How to Create the Self-Confident Organisation to Live the Brand

Authors
- Chris Macrae
- Content type: Book Review
- Published: 01 November 2001
- Pages: 150 - 151

Volume 9, issue 2, November 2001

Editorial: For effective strategy pre-empt resistance

Choices and preferences: Experiments on gender differences

Brand name translation model: A case analysis of US brands in China

Changes in brand accounting for UK companies

Location branding: A study of the branding practices of 12 English cities

Legal update

Tales of brand gurus from three cities — Stockholm, Chicago and London: 4-D Branding: Cracking the Corporate Code of the Network Economy

Tales of brand gurus from three cities — Stockholm, Chicago and London: Brand Asset Management: Driving Profitable Growth Through Your Brands

Tales of brand gurus from three cities — Stockholm, Chicago and London: Brand Manners: How to Create the Self-Confident Organisation to Live the Brand

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Volume 9, issue 2, November 2001

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