Volume 8, issue 3, February 2001

9 articles in this issue

Editorial: The multidisciplinary crisis of e- and branding

Authors
- C Macrae
- Content type: Editorial
- Published: 01 February 2001
- Pages: 165 - 168
Relation between culture and communication in packaging design

Authors
- L van den Berg-Weitzel
- G van de Laar
- Content type: Paper
- Published: 01 February 2001
- Pages: 171 - 184
Succeeding with brands on the Internet

Authors
- L de Chernatony
- Content type: Paper
- Published: 01 February 2001
- Pages: 186 - 195
Retail-brand baby-products: What do consumers think?

Authors
- A Broadbridge
- H P Morgan
- Content type: Paper
- Published: 01 February 2001
- Pages: 196 - 210
Making brand loyalty programmes succeed

Authors
- B Wansink
- S Seed
- Content type: Paper
- Published: 01 February 2001
- Pages: 211 - 222
Legal update

Authors
- I Davies
- Content type: Legal update
- Published: 01 February 2001
- Pages: 225 - 230
The essential brand book: Over 100 techniques to increase brand value

Authors
- Leslie de Chernatony
- Content type: Book Review
- Published: 01 February 2001
- Pages: 232 - 232
Advertising and the mind of the consumer: What works, what doesn't and why

Authors
- Keith Dinnie
- Content type: Book Review
- Published: 01 February 2001
- Pages: 233 - 235
Another one bites the grass: Making sense of international advertising

Authors
- Keith Dinnie
- Content type: Book Review
- Published: 01 February 2001
- Pages: 236 - 238