Volume 8, issue 1, September 2000

9 articles in this issue

Editorial: The local, national and global communities: Identifying with one or all

Authors
- D Pearson
- Content type: Editorial
- Published: 01 September 2000
- Pages: 5 - 10
Futurology of brand management

Authors
- I Ryder
- Content type: Paper
- Published: 01 September 2000
- Pages: 13 - 23
The effects of moderating variables on maker-loyalty taxonomy based on automobile repurchase intention

Authors
- J-H Kim
- S-J Yoon
- Content type: Paper
- Published: 01 September 2000
- Pages: 24 - 38
Out-of-home sales for FMCG companies: An opportunity or a problem?

Authors
- M Cocks
- Content type: Paper
- Published: 01 September 2000
- Pages: 41 - 53
Market closeness, commitment, and the international customisation of brand image: The case of Western brands in the Czech Republic

Authors
- R Bennett
- R Koudelova
- Content type: Paper
- Published: 01 September 2000
- Pages: 54 - 68
Legal update

Authors
- I Davies
- Content type: Legal update
- Published: 01 September 2000
- Pages: 71 - 74
No Logo. No Substance

Authors
- Keith Kirby
- Content type: Book Review
- Published: 01 September 2000
- Pages: 77 - 78
Branding in Asia: The creation, development and management of Asian brands for the global market

Authors
- Chris Macrae
- Content type: Book Review
- Published: 01 September 2000
- Pages: 79 - 81
Differentiate or die: Survival in our era of killer competition

Authors
- Keith Dinnie
- Content type: Book Review
- Published: 01 September 2000
- Pages: 82 - 84