Volume 7, issue 1, September 1999

7 articles in this issue

The mysteries of branding revealed

Authors
- Peter H. Farquhar
- Content type: Editorial
- Published: 01 September 1999
- Pages: 4 - 7
Providing the human and cultural context for brands: Using ‘memories of the future’ to create Future Narratives

Authors
- Richard Woods
- Content type: Practice Paper
- Published: 01 September 1999
- Pages: 10 - 18
Freedom and order: A participative approach to corporate branding

Authors
- Nicholas Ind
- Matthew Bell
- Content type: Practice Paper
- Published: 01 September 1999
- Pages: 19 - 26
The consumer meets the euro: Likely effects and implications

Authors
- Linda Caller
- Content type: Practice Paper
- Published: 01 September 1999
- Pages: 27 - 37
Corporate ethics and the new commercial paradigm

Authors
- Jonathan Hall
- Content type: Practice Paper
- Published: 01 September 1999
- Pages: 38 - 47
Charity involvement and customer preference for charity brands

Authors
- Roger Bennett
- Helen Gabriel
- Content type: Academic Paper
- Published: 01 September 1999
- Pages: 49 - 66
Legal update

Authors
- Isabel Davies
- Content type: Legal Update
- Published: 01 September 1999
- Pages: 67 - 72