Volume 6, issue 5, May 1999
8 articles in this issue
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The application of BrandDynamicsâ„¢ to financial markets
Authors
- Dominic Twose
- Content type: Practice Paper
- Published: 01 May 1999
- Pages: 297 - 308
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Brands as the catalyst
Authors
- Chris Cleaver
- Content type: Practice Paper
- Published: 01 May 1999
- Pages: 309 - 312
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Designing and implementing branding strategies
Authors
- Kevin Lane Keller
- Content type: Academic Paper
- Published: 01 May 1999
- Pages: 315 - 332
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Establishing brand essence across borders
Authors
- Géraldine Michel
- Tim Ambler
- Content type: Academic Paper
- Published: 01 May 1999
- Pages: 333 - 345
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Legal update
Authors
- Isabel Davies
- Content type: Legal Update
- Published: 01 May 1999
- Pages: 348 - 352
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‘Trademarks’
Authors
- Amanda Clark
- Content type: Book Review
- Published: 01 May 1999
- Pages: 354 - 355
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‘The total package’
Authors
- Steve Osborne
- Content type: Book Review
- Published: 01 May 1999
- Pages: 356 - 357