Volume 5, issue 6, July 1998

10 articles in this issue

Brand essence — making our brands last longer

Authors
- Tim Kelly
- Content type: Editorial
- Published: 01 July 1998
- Pages: 390 - 391
Nation-brands of the twenty-first century

Authors
- Simon Anholt
- Content type: Practice Paper
- Published: 01 July 1998
- Pages: 395 - 406
Breaking into the children's confectionery market

Authors
- Jonathan Hall
- Content type: Practice Paper
- Published: 01 July 1998
- Pages: 407 - 414
A classification of brand equity research endeavours

Authors
- Marisa Maio Mackay
- Jenni Romaniuk
- Byron Sharp
- Content type: Practice Paper
- Published: 01 July 1998
- Pages: 415 - 429
The next generation of brand measurement

Authors
- Hugh Davidson
- Content type: Practice Paper
- Published: 01 July 1998
- Pages: 430 - 439
Brand perceptions and the exporter-importer relationship

Authors
- Ashley Lye
- Bob Hamilton
- Content type: Academic Paper
- Published: 01 July 1998
- Pages: 441 - 448
Legal update

Authors
- Isabel Davies
- Content type: Legal Update
- Published: 01 July 1998
- Pages: 451 - 454
‘Strategic brand management’

Authors
- Chris Macrae
- Content type: Book Review
- Published: 01 July 1998
- Pages: 457 - 459
‘Marketing management and strategy’: 2nd edition

Authors
- Richard Zambuni
- Content type: Book Review
- Published: 01 July 1998
- Pages: 460 - 462
Video — ‘Branded’

Authors
- Nick Kendall
- Content type: Book Review
- Published: 01 July 1998
- Pages: 463 - 464