Volume 5, issue 6, July 1998
10 articles in this issue
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Nation-brands of the twenty-first century
Authors
- Simon Anholt
- Content type: Practice Paper
- Published: 01 July 1998
- Pages: 395 - 406
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Breaking into the children's confectionery market
Authors
- Jonathan Hall
- Content type: Practice Paper
- Published: 01 July 1998
- Pages: 407 - 414
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A classification of brand equity research endeavours
Authors
- Marisa Maio Mackay
- Jenni Romaniuk
- Byron Sharp
- Content type: Practice Paper
- Published: 01 July 1998
- Pages: 415 - 429
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The next generation of brand measurement
Authors
- Hugh Davidson
- Content type: Practice Paper
- Published: 01 July 1998
- Pages: 430 - 439
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Brand perceptions and the exporter-importer relationship
Authors
- Ashley Lye
- Bob Hamilton
- Content type: Academic Paper
- Published: 01 July 1998
- Pages: 441 - 448
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Legal update
Authors
- Isabel Davies
- Content type: Legal Update
- Published: 01 July 1998
- Pages: 451 - 454
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‘Strategic brand management’
Authors
- Chris Macrae
- Content type: Book Review
- Published: 01 July 1998
- Pages: 457 - 459
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‘Marketing management and strategy’: 2nd edition
Authors
- Richard Zambuni
- Content type: Book Review
- Published: 01 July 1998
- Pages: 460 - 462
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Video — ‘Branded’
Authors
- Nick Kendall
- Content type: Book Review
- Published: 01 July 1998
- Pages: 463 - 464