Volume 3, issue 5, April 1996

7 articles in this issue

To build a brand, use something old as a link to something new

Authors
- Max Sutherland
- Content type: Editorial
- Published: 01 April 1996
- Pages: 284 - 286
Lifting the lid on packaging research

Authors
- Lesley Thompson
- Content type: Practice Paper
- Published: 01 April 1996
- Pages: 289 - 295
Sex — the misunderstood variable

Authors
- Gloria Moss
- Content type: Practice Paper
- Published: 01 April 1996
- Pages: 296 - 305
Awaking the ‘sleeping dinosaur’: A case study of the Liverpool Victoria Friendly Society Ltd

Authors
- Jamie Brookes
- Content type: Practice Paper
- Published: 01 April 1996
- Pages: 306 - 312
The managerial challenge of brand diversity

Authors
- Leslie de Chernatony
- Content type: Academic Paper
- Published: 01 April 1996
- Pages: 315 - 326
Manufacturers' food brands: Assessment of marketing opportunities in the UK supermarkets

Authors
- Ogenyi Omar
- Anthony Kent
- Content type: Academic Paper
- Published: 01 April 1996
- Pages: 327 - 336
Legal update

Authors
- Isabel Davies
- Content type: Legal Update
- Published: 01 April 1996
- Pages: 339 - 343