Volume 25, issue 4, July 2018

9 articles in this issue

Antecedents and consequences of participation in brand communities: a literature review

Authors
- Margurite Hook
- Stacey Baxter
- Alicia Kulczynski
- Content type: Original Article
- Published: 20 November 2017
- Pages: 277 - 292
Explaining brand switching behavior using pull–push–mooring theory and the theory of reasoned action

Authors
- Elahe Kordi Ghasrodashti
- Content type: Original Article
- Published: 20 November 2017
- Pages: 293 - 304
Does the type of attribute matter? Examining whether underlying factors explain product attribute preference

Authors
- Dean C. H. Wilkie
- Lester W. Johnson
- Wynne W. Chin
- Content type: Original Article
- Published: 28 November 2017
- Pages: 305 - 321
Does brand authenticity alleviate the effect of brand scandals?

Authors
- Amélie Guèvremont
- Bianca Grohmann
- Content type: Original Article
- Published: 28 November 2017
- Pages: 322 - 336
Luxury brands do not glitter equally for everyone

Authors
- Farhad Aliyev
- Taylan Ürkmez
- Ralf Wagner
- Content type: Original Article
- Published: 28 November 2017
- Pages: 337 - 350
Transforming history into heritage: applying corporate heritage to the marketing of places

Authors
- Rick T. Wilson
- Content type: Original Article
- Published: 06 December 2017
- Pages: 351 - 369
20 Years of brand personality: a bibliometric review and research agenda

Authors
- Viktoria Maria Radler
- Content type: Original Article
- Published: 06 December 2017
- Pages: 370 - 383
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: the effect of iconic brand color priming on brand personality judgments

Authors
- Stacey M. Baxter
- Jasmina Ilicic
- Alicia Kulczynski
- Content type: Original Article
- Published: 12 December 2017
- Pages: 384 - 394
Taking a deliberate approach: the enactment of brand orientation in an SME context

Authors
- Nicole M. Hodge
- Cathi McMullen
- Jodie Kleinschafer
- Content type: Original Article
- Published: 08 February 2018
- Pages: 395 - 408

Volume 25, issue 4, July 2018

Antecedents and consequences of participation in brand communities: a literature review

Explaining brand switching behavior using pull–push–mooring theory and the theory of reasoned action

Does the type of attribute matter? Examining whether underlying factors explain product attribute preference

Does brand authenticity alleviate the effect of brand scandals?

Luxury brands do not glitter equally for everyone

Transforming history into heritage: applying corporate heritage to the marketing of places

20 Years of brand personality: a bibliometric review and research agenda

Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: the effect of iconic brand color priming on brand personality judgments

Taking a deliberate approach: the enactment of brand orientation in an SME context

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Volume 25, issue 4, July 2018

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