Volume 24, issue 4, August 2017
Harnessing the power of brand and co-created innovation
6 articles in this issue
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Helping those who help us: co-branded and co-created Twitter promotion in CSR partnerships
Authors (first, second and last of 6)
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Go with the flow: engineering flow experiences for customer engagement value creation in branded social media environments
Authors (first, second and last of 4)
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Effective strategies for developing meaningful names and associations for co-branded products in new and emerging markets
Authors (first, second and last of 5)
